About Me.
I am a Graphic Designer with over 20 years of experience, having started my career in London before spending several years in New Zealand and Singapore. I now call the Macedon Ranges in Australia home, where I’m able to enjoy my love of the outdoors.
I’m an energetic, self-motivated designer with strong communication skills and a genuine passion for creating thoughtful, engaging work. My drive, ambition, and natural enthusiasm make me a valuable team member who consistently delivers fresh, flexible, and effective design solutions that align with client objectives. I’m passionate about making things — and even more passionate about making them better.
Outside of design, I spend most of my time with my family or behind the lens of my camera, often combining both. Inspiration comes from everywhere around me — travel, photography, magazines, the outdoors, and the inspiring people I’m fortunate to call friends and family.
Professional Experience
2016 – Present
Freelance Designer
London, Singapore & Remote
Since relocating from London, I have continued to work remotely with many of the clients and agencies I built strong relationships with throughout my career. Alongside this, I collaborated with a range of start-ups and independent businesses in Singapore, helping emerging brands build momentum through thoughtful design across print, branding, social media, and marketing communications.
Working within Singapore’s fast-moving expat and start-up community taught me the importance of being agile, collaborative, and highly adaptable. I enjoy building close client relationships, understanding the challenges of growing a business, and creating design solutions that are both strategic and approachable.
My freelance work spans branding, brochures, publications, campaign collateral, POS, social media content, and visual communications for both established organisations and growing businesses.
Selected clients include:
Popbands, Pineapple Consulting, Topra, Ivydale, Lidl, Expat Consulting
2011-2016
Freelance Designer
London, UK
Worked extensively across London and the surrounding areas as a freelance designer, specialising in brochure design, branding, direct mail, POS, and magazine layout. During this time, I also developed strong skills designing for social media channels and became highly adaptable, quickly integrating into different teams, agencies, and working environments.
Selected clients included:
HarperCollins, LEGO, Marks & Spencer, Regus, Majestic Wine
2007 – 2011
Haygarth
Designer, London
Created branding, guidelines, brochures, retail communications, and POS solutions for a range of well-known consumer and corporate brands. Worked within a fast-paced agency environment delivering creative solutions across both print and campaign-based projects.
Selected clients included:
Disney, Nokia, Signet, BAA, Premier Foods.
2004 – 2007
Network Lifestyle Magazines
Magazine Designer, London, UK
Designed high-end lifestyle and luxury publications for hotels, restaurants, and premium jewellers across the UK and Ireland. This role strengthened my typography, editorial, and publication design skills while developing an eye for refined visual storytelling.
Selected clients included:
Relais & Châteaux, Small Luxury Hotels of the World. De Beers, Boodles
2003 – 2004
Oscar Group
Designer, London, UK
Developed creative solutions across branding, brochures, exhibitions, packaging, promotional materials, and POS. Managed projects from concept through to final production while building strong client relationships and identifying additional opportunities for brand growth.
2001 – 2003
Village Design
Designer, Bristol, UK
Produced creative design solutions across branding and property marketing projects for a range of national clients and developers.
2000 – 2001
Origin Publishing
Junior Designer, Bristol, UK
Created layouts and editorial design for specialist consumer magazines, developing strong foundational skills in typography, page design, and print production.