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Integrated Campaigns

Multi-platform marketing campaigns created across print, digital, and retail channels, including point-of-sale, on-pack promotions, advertorials and art direction, delivering consistent branding across customer touchpoints.

Rachel's Organic

Designed an on-pack promotional campaign for the Rachel’s Organic and Emma Bridgewater collaboration, created to drive brand engagement and customer loyalty through an exclusive collectible breakfast bowl promotion. Campaign rollout included packaging, promotional design, and cross-platform advertising including Facebook campaigns.

Loyd Grossman

Created an on-pack promotional campaign for Loyd Grossman’s Bolognese sauce, including large-format outdoor advertising, bus stop campaigns, and branded giveaways at pop-up locations.

Cancer Research

Developed a personal and emotive Christmas campaign for Cancer Research UK, interviewing families and patients to help shape authentic campaign storytelling across retail and charity products. The project included photography direction, catalogue design, and in-store POS materials.

Ernest Jones

Integrated campaign collateral for the Amanda Wakeley jewellery collaboration with Ernest Jones, including brochure design, press advertising, luxury packaging, gift bags, and in-store POS materials for the UK launch.

The collaboration brought Amanda Wakeley’s luxury fashion aesthetic into an exclusive jewellery and bridal collection for Ernest Jones. The creative direction focused on elegant minimalism, premium finishes, and a cohesive visual language across customer-facing materials.

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